Regional Sales Manager – Heavy Equipment
Job Title: Regional Sales Manager – Heavy Equipment (SERCO Loaders)
Reports To: Director of Sales
Location: Southeastern United States
Status: Full-Time, Exempt
About SERCO Loaders
SERCO Loaders, part of the GRYB International, Inc. group of companies, is a well-established leader in heavy equipment manufacturing based in Two Harbors, MN. Since 1968, SERCO has built a reputation for producing durable, high-performance loaders trusted across industries including logging, rail, and storm cleanup.
Territory Coverage
This role supports the Southeastern U.S., including:
Missouri, Nebraska, North Carolina, South Carolina, Florida, Alabama, Georgia, Louisiana, Arkansas, and Texas. ***Subject to change
Key Responsibilities
This is a high-impact, field-based role focused on developing strong dealer networks, identifying new business opportunities, and driving revenue growth. The ideal candidate is a strategic sales professional with experience in heavy equipment or industrial markets who thrives on building relationships, closing deals, and growing territory performance.
Sales & Revenue Growth
- Drive sales of SERCO products by developing new business and expanding existing accounts.
- Identify and pursue new dealer partnerships and end-user opportunities within the region.
- Execute territory growth strategies to increase market share and revenue.
Account & Dealer Management
- Build and maintain strong relationships with dealers and key customers.
- Serve as the primary point of contact for dealer communication, ensuring responsiveness and clarity.
- Support dealers with product knowledge, sales strategies, and customer engagement.
Business Development
- Prospect and engage potential dealers and customers to establish long-term partnerships.
- Analyze market trends and identify emerging opportunities in industries such as logging, rail, and storm response.
- Provide feedback on customer needs to support new product development and market positioning.
Sales Support & Training
- Deliver product training and presentations to dealers and end users.
- Assist with product demonstrations and support field sales efforts.
- Represent SERCO at trade shows, industry events, and conferences.
Sales Operations
- Maintain accurate records of sales activity using CRM tools (Salesforce).
- Manage pipeline activity, forecasts, and reporting in alignment with company expectations.
- Collaborate with internal teams to ensure customer satisfaction and successful deal execution.
Qualifications
Required
- Bachelor’s degree in Business, Sales, Marketing, or related field.
- Minimum of 5 years of proven sales experience in heavy equipment or related industries.
- Strong track record of meeting or exceeding sales targets.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to clearly explain technical products to both technical and non-technical audiences.
- Proficiency with Microsoft Office and CRM systems (Salesforce preferred).
Preferred
- Experience working with dealer networks.
- Background in forestry, material handling, or A-frame/knuckle-boom loaders.
- Strong understanding of regional market dynamics in the Southeastern U.S.
Additional Requirements
- Must reside within the assigned territory (ideally- Northern Florida, Missouri, or Alabama).
- Willingness to travel extensively (up to 2–3 weeks per month, including occasional weekends).
- Ability to work independently while managing multiple accounts and priorities.
Why Join SERCO
- Base Salary: $75,000 - $90,000 (based on experience)
- Commission earning potential
- Comprehensive benefits package (medical, dental, vision, life, disability, 401(k), PTO, and holidays)
- Established brand with a reputation for quality and reliability
- Opportunity to make a direct impact on growth in a key region
SERCO Loaders is an Equal Opportunity Employer (EOE).